Amid Surge Of Money Into Alternative Foods, Some Say It’s Time To Bury The Word ‘Vegan’

“One third of consumers are actively trying to eat less meat and dairy. There’s a surge of investment flowing to meat and dairy alternative food companies. And this money is spurring a wave of new meat, dairy, seafood, and egg alternative food product launches. But what do we call them? Vegan? Plant-based? At this point, both terms are fighting for relevance. Because words matter.”

http://goo.gl/EFRZYf

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